Creativity, human experience and expertise, with AI efficiency
In the HR and financial services industries, and public sector organisations like local governments, communications and content need to build trust. ‘Ceretivity’ means combining the power of the human mind and its creativity with the efficiency and speed of AI. Harnessing both, Ceretivity creates timely, strategic content and communications that increase audience engagement and drive organisation growth.
Meet our founder
Ceretivity content marketing and communications specialist, Shandel McAuliffe
Ceretivity was founded by Shandel McAuliffe, a senior content strategist and communications specialist with over 20 years of sales, marketing and communications experience. Shandel’s career highlights span Sydney and London, managing high-impact marketing, strategic communications, and PR initiatives for leading organisations.
Her career highlights include working for the CIPD in marcomms, events and marketing; The Adecco Group UK&I in internal communications, brand marketing, PR, and campaign management; and HR Leader as the masthead’s launch editor.
As a passionate advocate for plain English and clear messaging, Shandel excels at translating highly complex corporate strategies into persuasive content plans and assets. When you partner with Ceretivity, you get her executive-level oversight steering your business toward sustainable growth.
Work with our team
your content marketing and communications experts
Behind Ceretivity is a hand-picked team of experienced content producers, communications specialists, editors, and creative designers who understand the unique demands of content marketing and communications for HR, financial services and the public sector.
Our team’s combined expertise spans digital content strategy, campaign management, media relations, and high-end comms asset creation. We don’t deliver generic content; we seamlessly integrate with internal teams or step in as an external partner to clear content bottlenecks with thoughtful, tailored communications.
Based in Australia, we support organisations in the HR and financial services industries, and the public sector, nationwide. We invite you to connect over a Teams call or meet us for a coffee between Sydney and Newcastle to discuss your content and communications goals.
Our values
why HR, financial services and the public sector partner with us
Our foundational values ensure that we deliver excellence while remaining an easy and supportive team to work with:
- Authenticity: True business growth is built on human connection. We invest deeply in understanding your organisation’s unique story and offering, allowing us to authentically represent your expertise and build lasting relationships with your market.
- Honesty: We operate with professional transparency. We provide honest content and communications advice and welcome open, collaborative dialogue. If a strategy isn’t actively performing, we pivot and optimise.
- Accessibility: Our commitment to ‘plain English’ levels the playing field, making your commercial insights highly accessible and engaging, widening your audience scope.