Your trusted content marketing partner
If you’re looking for help to connect, engage, and thrive through expert marketing and communications, you’re in the right place. Drawing on years of marketing and communications experience, and a proven track record of success, choose our team as your trusted content marketing partner for tailored marketing and content solutions.
Meet our founder: Shandel McAuliffe
Ceretivity was founded by Shandel McAuliffe. Shandel brings a wealth of almost 20 years’ experience from a diverse career in marketing, content, strategic communications, and PR.
Shandel has worked across both Sydney and London, with career highlights including working for the CIPD in marcomms, events and marketing; The Adecco Group UK&I in internal communications, brand marketing, PR, and campaign management; and HR Leader as the masthead’s launch editor.
Shandel is a passionate advocate of plain English. And she loves translating complex strategies and content into straightforward plans and copy. She looks forward to meeting you and partnering with you as your outsourced marketing, content and communications expert.
Work with our team: your trusted content marketing partner
Shandel works with a team of writers and editors who understand the power of creative strategy and clear messaging. The team’s expertise spans digital marketing, events marketing, content creation, communications, campaign management, media relations, and brand.
Based in Australia, we’d love to connect with you over a coffee in person anywhere between Sydney and Newcastle. Otherwise, let’s jump on a Teams call so we can get to know your business.
We’re committed to exceptional service and campaigns that truly resonate. So, whether you’re a small business starting out, or an established enterprise looking to refresh your marketing and communications, we’re ready to be your trusted content marketing partner.
Our values: why choose us
- Authenticity: We understand that people connect with people, and that the key to building great relationships is to be authentic and genuine. We value strong client relationships so we can authentically represent your business, through marketing strategies and content. We know being authentic leads to long-term success – for us and you – and it’s also just the right thing to do!
- Honesty: Part of being authentic is being honest. We’ll give you our honest opinions, courteously, and we’ll be honest and ethical in how we work with you. In return, we welcome honest feedback from you – marketing is all about testing and optimising, and the best way for us to do that is through open, collaborative dialogue.
- Diversity and accessibility: A core belief behind our passion for plain English is that it levels the playing field, making copy accessible to a wide audience. This is good for our community and good for business – a more inclusive approach to content can help you reach a more diverse audience, widening your scope and influence.
Interested in finding out how we can work together? Book a coffee or Teams meeting in with us to discover how.
