Insights for business owners and marketers
Discover resources for business owners and marketers that will help you with your marketing planning, content creation, communications and more. Browse the podcast, videos and blogs below for marketing help.
Ceretivity with Shandel: your marketing podcast
Articles and videos: marketing tips, insights and more
Read: The power of proof: building trust through case studies
Let your customer stories reassure new prospects that you’re a safe pair of hands – using case studies, testimonials and recommendations in your content marketing.
Read: Discover the true B2B content marketing ROI of a strategic approach
Content marketing that achieves results works to a plan – a plan that defines who it’s for, what it’s about, and how it’ll be measured.
Read: Three reasons HR & finance firms should engage a strategic marketing advisor
Content without strategic direction is unlikely to fill your pipeline. Start with strategic marketing advice that guides content production for optimal results.
Read: Recruiting marketers? Hire for attitude
‘Hire for attitude, because while skills can be taught, a positive attitude is gold …’
Watch: Three easy tips to optimise your website
Some simple fixes can make an impact on your website. Better navigation, clearer copy, more purposeful content – it all makes your website work harder for you.
Read: How clearer copy will improve your marketing
‘Find out how simple and honest copy engages your audience …’
Watch: Thought leadership or commentary?
Are you curious about the difference between thought leadership and commentary?
Do you want your content to stand out with true thought leadership?
Read: Everyone loves an origin story
‘From Words of Worth to Ceretivity, and the journey along the way …’
Watch: What can Ceretivity offer you?
Discover how we can help with your marketing, content and communications needs.
From strategy to creating written and visual assets, we’ve got all of your marketing needs covered.
Find out more about our services by watching this short video. And check out the resources for marketers on this page.